ABS TRACT: augmented reality (AR) builds better participation for placemaking by focusing on real time features, communication, and direct information flow between project stakeholders. This study attempts to access to specification of the augmented Reality System for Placemaking (ARSP) model and make the research a basis for a profitable e-business model. By investigating AR and placemaking, this research seeks to build an augmented reality system specification of the information flow and communication for projects takeholders' management. This paper explores the potential for using AR technology in interior design by three-dimensional (3D) and two-dimensional (2D) and faç, ade placemaking by 2D textures of brick material. The system consists of a qualitative proof of concept (POC) model, a prototype model, and a minimum vital product (MVP) model to study to compel quantitative research. The ARSPPOC model, prototype model, and MVP model are programmed by building an information modeling (BIM) system, Revit and Unity software, and different software development kits (SDKs) as an application for Android devices. Seventy-four experts tested the MVP model in the Delphi method and observed, interviewed, and filled out a questionnaire. The research shows that the contributions of this study to the body of knowledge are twofold. Firs t, this study extends the understanding of AR applications in placemaking. Second, this study identifies possible improvements using AR systems in design, procurement, and construction.